Commercial sound is all about highlighting key messages and finding the impactful moments. It typically starts with a perfectly recorded/mixed VO and a music track that flawlessly drives the emotion/energy of the spot. Layering SFX enhances your immersiveness within that spot.

 

It is exhilarating being in those rooms with the marketing teams and the clients, analyzing every inflection of every word and pushing towards perfection in the pursuit of a unified goal.